Politicians like Joe Biden and Ronald Reagan are described as charismatic. But even you can earn that label at your next presentation. Charisma is not a talent you’re born with. It’s a power tool you can pick up, practice and perfect. It’s a skill that can make your sales and business presentations more persuasive, inspiring and influential.
If you’re thinking, “Why do I need charisma?” or “How can I use it in my presentations?” keep reading. You gain three BIG benefits when you develop your charisma skills:
3 Reasons to Boost Your Charisma
- Project power, presence, warmth. When you learn how to use charismatic body language, you can project power, executive presence and warmth (caring). Those qualities make people want to listen to you.
- Make your audience feel valued. You are rewarded when you make people feel valued and respected. When you develop your charisma skills you can show your audience that you care about them, have their best interest at heart and feel empathy towards them. You’re more likeable.
- Inspire action. Charismatic speakers have more influence and are more persuasive. After you add charisma to your communications skills, you will speak in a way that makes your message more appealing to your audience and inspires them to follow your lead.
Work Your Body
It’s your body language—not your personality—that makes you appear and feel confident. When you stand straight, start with a smile, and speak with a strong voice; you feel more confident.
- Start strong. Command attention immediately. Before you begin, walk to the center of the stage, scan the audience for two seconds, and then start speaking.
- Inject passion. Speak with passion. Add energy, emotion and enthusiasm to your voice, gestures and body language.
- End confidently. Don’t run off immediately when you’re finished. After your final words, pause, nod and smile. Then confidently exit the speaking area.
Use Your Voice
- Slow & steady. “The slower you speak, the more thoughtful and deliberate you will sound,” says Olivia Fox Cabane, author of The Charisma Myth.
- 3 charisma tricks. Three ways to quickly boost your charisma are: lower the tone of your voice at the end of your sentences, nod your head less and pause for two seconds before you speak.
- Pace yourself. Talk like you’re having a conversation with one person. Don’t act like you’re in a rush to finish your presentation. Your speaking pace should be deliberate and easy to follow.
Craft Your Message Strategically
To build charisma into your presentation, when you’re crafting your message, be:
- Concise. Have one main message and only three supporting points.
- Visual. Bring your message alive with stories, examples, analogies, metaphors, slides, props, and pictures.
- Fun. Offer practical advice in a way that’s useful, enjoyable and entertaining.
- Well-rehearsed. Don’t forget to practice your presentation until you’re confident and comfortable.
If you could add power, presence and warmth to your speaking style, would you do it? My Better Speaking Skills Facebook page (https://www.facebook.com/BetterSpeakingSkills) can help you communicate better and achieve more. It’s full of practical tips and training videos you can use to harness the power of your charisma.