Have you ever done public relations? Do you deliver packages for FedEx? Are you a construction engineer? Probably not. But you have three jobs when you’re giving a presentation. Ignore your job title. When you’re a speaker; you’re also in PR, you’re delivering packaged information and you’re building a bridge. Let me explain:
• JOB #1 – PR: During the first two minutes of your presentation, you’re a public relations person. Your job is to get your audience to view you and your message favorably. You’re trying to make a winning impression.
• JOB #2 – Package Carrier: Then you need to deliver your package—information that’s appealing and easy to understand. If you don’t deliver your information the right way, your audience won’t receive the package they were expecting.
• JOB #3 – Construction Engineer: You built your presentation. You have laid the foundation of trust with your audience. Now you have to build a bridge from your message to your audience, which makes a memorable connection.
How would you rate your PR skills, your package delivery skills and your bridge-building skills as a presenter? If you are not a “10”, go to the Better Speaking Skills Facebook page (https://www.facebook.com/BetterSpeakingSkills) for tools you can use to raise your score. You’ll find daily tips on how you can become a PR pro, a presentation delivery expert and an audience connection engineer—while multitasking as a speaker!