What does Paul McCartney have to do with your next virtual meeting? A lot, if you’re leading or presenting to a captive audience. He’s come up with three rules of engagement for in-person impromptu fan meetings. And Paul’s rules can help you engage your listeners!
Paul, an 18-time Grammy Award winning singer and songwriter, won’t take selfies or give autographs to fans anymore. What does he like to do instead? Chat. So how does this relate to business meetings?
Well, the best business presenters follow Paul’s rules of engagement:
Rule #1 – Share stories
Rule #2 – Encourage conversation
Rule #3 – No self-promotion
Rule #1: Share stories
When you’re leading a meeting or giving a presentation, share a story that is relevant to the meeting’s topic and audience. You’re more likely to get a laugh and undivided attention, if you open with a story or an example.
Paul thinks stories are more interesting and memorable than a signature or a snapshot. Guess what? Your audience will remember your story longer than any other opening line.
Rule #2: Encourage conversation
“Let’s chat, let’s exchange stories,” says Paul. As a meeting host or speaker, it’s always better to get a two-way conversation going as soon as possible. How? Ask your listeners questions, answer comments in the chat, or let your listeners unmute and speak for themselves. Talking to your fans or listeners makes them feel valued and respected.
Rule #3: No self-promotion
Paul thinks selfies are uncomfortable. “What you’ve usually got is a ropey photo with a poor backdrop and me looking a bit miserable,” he said in a recent interview.
You take a “speaker selfie” when you focus too much on your accomplishments. Don’t talk too often and too long about yourself, without tying your experiences to the meeting topic.
Remember, your audience cares more about their issues, than your self-image. So, spend more time discussing what your audience cares about and less time on self-promotion or bragging (verbal selfies).
As a speaker coach, I urge you to follow Paul’s lead the next time you host or speak at a meeting. Your listeners will applaud you if you share stories, encourage audience conversation, and leave self-promotion at home.
Do you have a favorite McCartney song? I can’t pick just one. Here’s my top five list: “My Love,” “Hey Jude,” “Here, There & Everywhere,” “Let It Be,” and “The Long and Winding Road”. Share your favorite Paul McCartney song.