After you finish your presentation, what do you want your audience to do? If you’ve done your job, they should have something new—a different perspective, new ideas or a valuable tool/solution.
How can you get your audience to take action? It starts before you stand up to talk. Before you prepare your presentation, ask yourself this question: “What do I want my audience to think, feel or do differently at the end of my talk?” The answer to this question drives your content, delivery and results. Craft your presentation so that you are constantly giving your audience incentives to act on your message. That means, you should:
1. Lay the groundwork for “yes”.
2. Focus on benefits, from beginning to end.
3. Give your audience a clear path, only one specific next step.
1. Lay the groundwork for “yes”: From beginning to end, look for ways to find common ground with your audience. When you get nods, smiles and agreement early, it’s easier to get your audience to buy into your point of view at the end.
2. Focus on benefits: Let your audience see how they can gain (what’s in it for them) from your message. All throughout your talk, point out the advantages and benefits they’ll reap from adopting your viewpoint, project, product or service.
3. Only one next step: Ask your audience to take one clearly-defined action to move them closer to a solution to their problems. Recommend a specific step they should take (call, email or text—not all three). Make it easy for your listeners to implement your call to action!
For more ways to make your next audience more likely to act on your message, like my Facebook page (https://www.facebook.com/BetterSpeakingSkills)